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PROJECT 01
The goal of this project was to help (client) build brand consistency between their Investor Relations site and various site channels.
Service
UX/UI Design
Client
IR Travel Company
Year
2020
Creating a
MOOD BOARD
When starting a project, I always like to begin by creating a mood board. Here, I was given the client’s style guide along with a few pdf mockups of their redesigned site. Using these elements, I developed a mood board to help with brand consistency and image selection that reflects the client’s visual style. Images are what help tell the story and evoke emotions the business wants to convey. In this case, being a travel expedition company, it was important to select images of adventure and excitement to lay the groundwork for how their IR site would be laid out. For this company especially, imagery was important and used at a large scale.
The Before
For me, it’s always important to analyze a client’s current Investor Relations website. This allows me to understand what elements are important for them to highlight, where they can improve and what I can add to create value to their investors. Here, my goal was to implement their new style guide into the existing IR site in order to make it user-friendly while adding valuable content in the right format for the end user.
The After
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