PROJECT 02

Built a cohesive brand for RateWatch through print collateral, digital, redesigning a responsive website with user experience in mind, promotional e-mails and eNewsletters. I wore many hats in my role with RateWatch - Graphic Designer, UX/UI Web Designer, Project Manager on all major website development, Events Coordinator and Marketing! Below are a few of my favorite projects over my 8+ year career with RateWatch.

Service

Brand Identity, Print, Digital & Web

Client

RateWatch

Year

2011 - 2019

Print

When I came on board with RateWatch, they didn’t have a consistent look throughout all marketing channels. Although I began solely as a Web Designer, it was soon discovered they needed an updated look to their site, as well as someone to maintain it and continue to create new interactive tools — and update this look across all marketing materials. Thus, my new role began — the wearer of many hats! I quickly moved into the marketing team and began working on all marketing print material — as well as continuing my role as a UX/UI Web designer.

Below are just a few examples of the many projects I was proud to be a part of, including business brochures, a direct mail package piece and industry surveys. These projects were especially rewarding for me. These were my babies from ideation, creation, budgeting and execution! In the end, I was able to create new and innovative pieces of work while building a cohesive brand for RateWatch.